Optimize User Flow customer journey doesn’t change, even when your audience is searching for answers on their laptops, phones or holographic interfaces. Whether they’re in the middle of their research or are ready to convert, a successful marketing strategy focuses on nurturing leads through the full funnel and converting them at each point of entry. This is known as Full Funnel Optimization and is what differentiates smart marketers from the rest.
Top of the Funnel (TOFU)
This stage is all about awareness, reaching new prospects and generating interest in your product or brand. TOFU tactics include content marketing, email campaigns and social media advertising.
Middle of the Funnel (MOFU)
The MOFU phase is when potential customers start looking into how your product or service could solve their problems and help them reach their goals. Your goal is to show them that your solution works and would be a great fit for their needs. This is where case studies and product demonstrations come in handy.
Bottom of the Funnel (BOFU)
Once a prospective customer has entered the BOFU stage, they’re close to making a purchase and need that final push to complete the conversion. This is where strategic BOFU messaging comes in, such as offering a limited-time discount or a free gift to encourage them to act now.…